Разработчики: | Oracle |
Технологии: | CRM, CRM - Системы лояльности |
Система Oracle Responsys - решение для оркестровки кросс канальных коммуникаций по различным цифровым каналам email SMS Push, web баннерная реклама, мессенджеры и социальные сети. Система способна использовать наиболее оптимальные интернет каналы, контент и время для коммуникации с конкретным клиентом.
Возможности системы
- многоканальные рассылки в рамках одной платформы;
- выбор аудитории, частоты, времени и канала для рассылок по средству ИИ;
- персонализация сообщений с учётом данных клиента;
- визуальный редактор сообщений и режим html
- дизайн сообщений под разные устройства;
- добавление в рассылку динамического контента;
- A/B и MVT тестирование контента;
- аналитика рекламных акций в реальном времени;
- триггерные рассылки с динамически меняющимся контентом.
Подрядчики-лидеры по количеству проектов
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Распределение вендоров по количеству проектов внедрений (систем, проектов) с учётом партнёров
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Распределение систем по количеству проектов, не включая партнерские решения
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Подрядчики-лидеры по количеству проектов
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Распределение вендоров по количеству проектов внедрений (систем, проектов) с учётом партнёров
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Распределение систем по количеству проектов, не включая партнерские решения
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